Retail Excellence Platform
The Retail Excellence Solution
REX is a retail performance digital platform that captures retail performance and operational data across your network and generates diagnostic insights through comparative performance analytics and trend analysis. REX enables leaders to take targeted action to improve results.
Built on a five-pillar framework, REX supports a Track–Train–Reward methodology that connects performance visibility with capability development and behavioural reinforcement. REX captures and analyses store data to identify performance gaps and opportunities (Track), links those insights to structured action plans and targeted training pathways (Train), and embeds recognition and governance mechanisms to reinforce the behaviours that drive sustained performance improvement (Reward).
REX Modules
The REX Analytics Dashboard provides visibility into individual store performance and operational efficiency by analysing the operational and performance data that matters to your business, including compliance, training, mystery shopping, and sales performance.
The Analytics Dashboard helps leaders quickly identify gaps and benchmark results—improving both customer experience and driving sales growth.
- All results can be rolled up nationally or by Area Manager
- The Performance Grid provides a store scorecard / leaderboard measuring performance to key performance metrics and benchmarks
- Supports awards and recognition programs
- We will develop a tailored scorecard for your business based on relevant measurements and data inputs
|
|
|
|
The REX Checklist module enables structured in-store assessments by field managers, reps, or mystery shoppers. It replaces ad-hoc visit notes with a consistent, measurable framework aligned to the behaviours that drive sales and customer experience.
Each checklist is customisable and can include:
|
|
|
Checklists are completed on mobile devices during store visits, with photos, comments, and scoring captured in real time. This ensures every visit produces comparable, trackable performance data across the network. Checklist results flow directly into the REX analytics dashboard providing immediate input into store performance. After completion, REX automatically generates a short, prioritised action plan based on checklist results that can be shared directly with the Store Team, turning data into clear next steps. |
|
 |
 |
Through REX and our mystery shopping capabilities, we provide the opportunity to not just report on mystery shopping, but to increase service scores. We interpret the data and give recommendation on “how to” implement for success.
RDG Mystery Shopping includes:
- A bespoke mystery shopping template based on your strategic and tactical imperatives.
- All aspects of your mystery shopping will be tailored to your specific training needs and retail benchmarks.
- We encourage the use of monthly scenarios and focus areas such that all staff members are fairly compared to one another, and specific campaigns can be measured.
- We have a unique highly trained database of over 50,000 shoppers across Australia and New Zealand.
- Our shoppers are graded according to their experience so they know what to look for and report on when making the call.
- All our shoppers are individually graded. We focus on accountability for what is in the control of the sales staff.
- We link results to training outcomes and improvement.
- Your reports are available online, in real-time.
- Customised and refined survey formats.
|
|
|
Member Incentive Framework
The Member Performance & Incentive Framework is a configurable layer inside REX that links measurable behaviours to recognition, capability uplift and commercial rewards. It enables retail businesses to drive performance consistency across their stores using transparent benchmarks, automated rankings and improvement tracking.
What REX Measures
Performance inputs are captured and benchmarked through REX:
- Mystery Shopping Scores
- Retail Compliance Checklist Results
- Sales & Customer Engagement Metrics
- CRM & Operational Data
- Training Completion Data
- Improvement vs Previous Period
All metrics are visible via store dashboards and network comparisons.
How It Works within REX
Configurable Performance Model
- Custom metric weightings and qualification thresholds
- REX calculates store and regional rankings
- REX tracks progress
Store & Category Leaderboards
- Store performance tracking
- Leaders see measurable uplift over time
Individual Performance Visibility
- Store logins see their own store results
- Leaderboards in both Retail Skills Academy & REX
Reward & Recognition
Recognition
- Store of the Year
- Store Tiers Gold/Silver/Bronze
- Area Manager Awards
- Roadshow/Conference Recognition
- Top Performer & Most Improved Certificates
- Case Study Feature in Newsletter
Rewards
- Marketing Support Credit
- Supplier Rebate Boost
- Training Grants
- Priority Product Allocation
- Merchandise or Equipment Credit
- Marketing Campaign Support
- Industry Event Tickets